Interior design is one of those industries that blends seamlessly into the internet landscape. It's so visual, so aesthetically pleasing, that people can't get enough of the photos. What we see less of, however, is the heart and passion behind the designs. Each new project is a deeply personal process for designers like Marcelle Timonen and Kate Adamcsek of Haus of Rowe Home Interiors.
Below is a Q&A between Curio Rugs and Haus of Rowe. The two co-founders generously shared how their business came to be, what guides their design decisions, the surprising places they collect inspiration from, and so much more. It's an illuminating look behind the scenes of these brilliant women and the beautiful spaces they design.
Tell us your story! How did you get started in design? How long have you been in the industry?
Our story began in the quiet, uncertain days at the onset of COVID, when both of us were laid off from the design firm where we had worked side by side. What could have been a setback became a catalyst. We chose not to pause, but to pivot. Fueled by resilience, shared vision, and a deep love for thoughtful design, we founded Haus of Rowe.
Interior Design: Haus of Rowe Home Interiors | Photography: Taylor Hall O’Brien
How would you describe Haus of Rowe's design style?
At Haus of Rowe, our design style is rooted in contrast and balance. We’re drawn to clean lines and organic textures, to depth and restraint. There’s a refined minimalism to our work—but it’s never cold. Instead, we lean into a warmth that comes from layered materials, intentional details, and a deep understanding of how people live in their homes.
We believe in creating spaces that breathe. Every project is an opportunity to blend functionality with feeling—to curate a home that’s not just beautiful, but meaningful. While our aesthetic often nods to modern sensibilities, it’s the emotional resonance—the sense of calm, of connection—that defines our style more than any single trend.
How did you two come to work together?
Our paths first crossed while working together at a local design firm, where we quickly discovered a natural synergy in our process, values, and creative instincts. When the pandemic hit and we were both unexpectedly laid off, it felt like a pivotal moment—a quiet invitation to build something of our own.
Rather than parting ways, we chose to lean in. We shared a deep respect for each other’s work and an aligned vision for what great design should be: thoughtful, honest, and rooted in storytelling. That shared belief became the foundation of Haus of Rowe. What began as a conversation between two designers turned into a partnership built on trust, artistry, and a desire to create meaningful spaces that stand the test of time.
What is your favorite part of the design process? What is your favorite room in the house to design?
One of our favorite parts of the design process is the beginning—the moment when vision and possibility collide. It’s the quiet magic of listening to a client’s story, absorbing the nuances of how they live, and then beginning to shape that into a tangible, livable work of art. We love the problem-solving, the layering, and the alchemy that happens when materials, scale, and light come together just right.
As for favorite rooms—it’s hard to choose. Kitchens hold a special place in our hearts. They’re the soul of the home, where beauty meets function, where form must support daily life while still feeling elevated. But we also love the intimacy of designing bathrooms—spaces that feel like a personal retreat, rich with texture, serenity, and thoughtful detail. Each room offers something different, and it’s the contrast between them that keeps the process endlessly inspiring.
Interior Design: Haus of Rowe Home Interiors | Photography: Taylor Hall O’Brien
Where do you find inspiration for your designs?
Inspiration comes from anywhere and often the most unexpected places. Nature is a constant source—its colors, textures, and rhythm. But just as often, it’s a fabric, a print, a piece of art, or even a single piece of furniture that sparks an entire vision. It’s about staying open and curious—allowing the ordinary to become extraordinary when seen through the lens of design.
Let's talk about rugs! How do you go about choosing a rug for a design? Do you start with the rug or add it after the design is complete? How do you decide between vintage and modern rugs for a space?
Rugs are foundational—they ground a space both visually and emotionally. Sometimes, a rug is the very first piece we select, especially if it’s vintage or has a bold pattern that will drive the palette and tone for the rest of the design. Other times, it’s layered in later to support and soften the overall composition. It really depends on the narrative we’re building.
When choosing between vintage and modern, it’s all about balance. Vintage rugs bring soul, character, and a sense of history—perfect for adding warmth and depth to a more contemporary setting. Modern rugs, on the other hand, can offer a clean counterpoint in a space that’s already rich in texture or architectural detail. The key is harmony—making sure the rug feels like an intentional part of the story, not an afterthought.
Interior Design: Haus of Rowe Home Interiors | Photography: Emily John
What is a design rule you find yourself breaking?
Kate tends to play by the book—she believes in the integrity of design principles and the power of timeless structure. Marcelle, on the other hand, thrives on risk and instinct. Together, that creative tension is where the magic happens.
One design rule we find ourselves breaking—intentionally—is scale. We love the surprise of a small, intricately carved wood chair anchoring a large room, or the drama of an oversized pendant floating above a dining table in an otherwise minimal space. When scale is played with thoughtfully, it brings a sense of art and personality. It’s less about perfection and more about how the space makes you feel—unexpected, curated, and deeply personal.
Interior Design: Haus of Rowe Home Interiors | Photography: Spacecrafting
What is your favorite space you have ever designed?
One of my [Kate's] favorite spaces we’ve ever designed is the St. Albans Bay kitchen remodel [pictured below]. The floor plan was dramatically reimagined to enhance both the flow and functionality of the home. A scullery was introduced, which allowed the main kitchen to stay open and clean while providing a hardworking space behind the scenes—perfect for entertaining and everyday use.
The palette is warm and timeless, the materials thoughtfully layered, and every detail—from custom millwork to statement lighting—was selected to strike a balance between beauty and practicality. It’s a space that feels both elevated and deeply livable, and seeing the transformation come to life was truly one of the most rewarding moments in my career.
Interior Design: Haus of Rowe Home Interiors | Photography: Taylor Hall O’Brien
Is there anything about the design industry you wish was different?
What I [Marcelle] wish were different about the design industry is the pace and pressure to constantly produce, post, and perform. Design is a deeply creative and intuitive process—it requires space to think, to feel, to be inspired. But the current culture often values speed over substance, aesthetic over authenticity.
I also think there’s room for more transparency—about pricing, timelines, and the emotional labor that goes into designing someone’s home. It’s such a personal, layered process, and yet it’s often reduced to pretty pictures. I’d love to see more emphasis placed on the soul behind the work—the why, not just the what.
What are your hobbies outside of design?
Outside of design, Kate finds joy in spending time with her family, especially watching her kids play sports—those sidelines moments are some of her favorites. She’s also a lifelong learner, always diving into something new that sparks her curiosity and keeps her creatively engaged.
Marcelle gravitates toward the quiet beauty of nature. You’ll often find her gardening, boating on the lake, or enjoying peaceful weekends at the cabin. She also has a deep passion for animals and volunteers her time at a local rescue. For both of us, these moments away from the design world help ground our creativity and keep us connected to what matters most.
Thank you so much Kate and Marcelle of Haus of Rowe Home Interiors for the beautiful interview, and for being an inspiration for all of us design lovers!
Find more of Haus of Rowe Home Interiors on Instagram, Facebook, Pinterest, and their website.
Cover image at the top of the post: Interior Design: Haus of Rowe Home Interiors | Photography by Emily John
